What is Cognitive Dissonance and How Do You Reduce it?

Their framework speaks to this possibility by showing how violent actions by individuals can affect individual attitudes, either ethnic or racial animosity (Acharya, Blackwell, and Sen, 2015). The great social psychologist Festinger coined the term cognitive dissonance. Cognitive dissonance results from a tension between a desire and a https://accountingcoaching.online/expressive-arts-therapy-15-creative-activities-and/ belief. The discomfort (dissonance) motivates individuals to decrease the inconsistency between one’s wishes and beliefs. People will go to great lengths to eliminate or reduce this discomfort. After all, behaving against one’s wishes and intentions violates a fundamental human need to see oneself as a rational and consistent person.

  • Signs of cognitive dissonance include tense emotions after getting new information, denying reality, hypocritical behavior, isolating others who don’t comply with an untruth, and avoiding the reality of a situation overall.
  • Additionally, past researchers have seldom measured people’s self-reported emotional reactions to the dissonant situation.
  • A well-known effect of inducing dissonance this way is that people tend to change their attitude as a way of reducing dissonance.
  • Many people also cannot comprehend the manipulation done by Hamas, so that they believe the numbers of dead and the videos of suffering that are released from Gaza, not realizing that Hamas might be psychologically manipulating their humane responses.
  • When faced with two similar choices, we are often left with feelings of dissonance because both options are equally appealing.
  • She is an immigrant and identifies as a Chinese and Filipina American woman.

As for qualitative analyses, using a think aloud protocol in typical dissonant experiments might give researchers more insight into people’s thought process during the dissonant episode. Another way to approach people’s thoughts might be to ask them to indicate why (in one or a couple of sentences) they experience certain emotions during a dissonant Building Alcohol Tolerance situation. Furthermore, a non-linear perspective could also propel dissonance theory forward. In a dissonance context, this could explain how, over time, feedback from the social environment alters the individual’s thoughts and emotions in different situations–eventually changing habitual responses and giving rise to new ways of reducing dissonance.

What is « Cognitive Dissonance? »

Being paid $20 provides a reason for turning pegs, and there is, therefore, no dissonance. For example, when people smoke (behavior) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance. To live an authentic life, you need to be able to recognize when you’re compensating for incongruence. From there, you can make positive changes that help you live according to your true values. Before they went on stage, they were told to think of a time when they didn’t exhibit that behavior.

But if you learn how to recognize cognitive dissonance, you can deal with it in an effective way. In psychology, cognitive dissonance occurs when a person holds contradictory beliefs, ideas, or values, and is typically experienced as psychological stress when they participate in an action that goes against one or more of them. According to this https://accountingcoaching.online/how-long-can-you-live-with-cirrhosis/ theory, when two actions or ideas are not psychologically consistent with each other, people do all in their power to change them until they become consistent. The discomfort is triggered by the person’s belief clashing with new information perceived, wherein they try to find a way to resolve the contradiction to reduce their discomfort.

Predicting Reduction Strategies: Some Ideas

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